minerva media co.

So you have a solid brand. One with a strong visual identity, voice, values and target audience. But that’s just the beginning in the big picture of modern storytelling strategies! Building a strong brand can lay the foundation for a strong content strategy — but you need both to truly build and grow relationships with […]

Sarah Day Owen Wiskirchen

September 27, 2019

content marketing, seo, social media engagement

branding, content marketing company, content planning, content strategy, content strategy consultant

Content planning roadmap: Learn how to align your goals and content strategy

A smart content strategy can be built onto your business strategies. In this free guide, Minerva Media Co. will guide you through examples, worksheets and a helpful checklist.

Sarah Day Owen Wiskirchen

August 23, 2019

content marketing, social media engagement

content marketing company, content planning, content roadmap, content strategy, content strategy consultant

Amazon Alexa skills are open to brands. Here are some content marketing ideas for voice.

With the rise of voice virtual assistant, Alexa, and hardware Amazon Echo and Dot, you might be wondering what that means for your business. Earlier this year, Amazon opened up building skills to everyone — which means its the perfect time to start experimenting. First, let’s talk about what storytelling using Amazon Alexa is. It’s […]

Sarah Day Owen Wiskirchen

July 15, 2019

content marketing

alexa, Alexa voice skills, content strategy, modern storytelling strategies, storytelling, voice marketing