What is content strategy and how does it work with branding?

So you have a solid brand. One with a strong visual identity, voice, values and target audience. But that’s just the beginning in the big picture of modern storytelling strategies! Building a strong brand can lay the foundation for a strong content strategy — but you need both to truly build and grow relationships withContinue reading “What is content strategy and how does it work with branding?”

Amazon Alexa skills are open to brands. Here are some content marketing ideas for voice.

With the rise of voice virtual assistant, Alexa, and hardware Amazon Echo and Dot, you might be wondering what that means for your business. Earlier this year, Amazon opened up building skills to everyone — which means its the perfect time to start experimenting. First, let’s talk about what storytelling using Amazon Alexa is. It’sContinue reading “Amazon Alexa skills are open to brands. Here are some content marketing ideas for voice.”