Let’s start at the beginning: What is content strategy, and why hire a content strategy agency?
Content strategy is data-informed plans to achieve an organizations’ goals.
Content strategy is central to the success of a business in a time when everyone is a publisher.
Whether you’re looking for an agency to create a content strategy that performs with the audience you’re trying to reach or you just need some intel on how to get started, Minerva Media Co. can help with that.
SET UP SMART & FAST
(coming soon, sign up for updates here and get a limited-time discount!):
This is an affordable crash course in understanding what tools are available to set up your digital footprint and start reaching your target audience.
This online class is for early-stage organizations, brands who need to hit the reset button or professionals who want to get set up online.
CONTENT AUDIT & OPPORTUNITIES
This is a content audit of your public-facing platforms by a content expert.
Minerva Media Co. will review your website, social channels and any other audience-focused content efforts. You’ll receive a report with trends, three content opportunities and three distribution opportunities or changes.
CONTENT STRATEGY PLAN & CALENDAR
This is a deeper content analysis, looking under the hood of your digital and newsletter analytics and social engagement metrics.
The analysis will inform a content strategy plan and template for the year, with 7-12 content and distribution recommendations.
FULL-SERVICE CONTENT STRATEGY
Content strategy package above, plus:
- Hands-on editing for key pages
- CMS analysis and workflow recommendations
- Measuring and adjusting the plan for better performance at three-, six- and nine-month benchmarks.
- Inclusionary of three hourly consults.
WHAT’S NEXT:
You can also email us at minervamediaco@gmail.com.