Category: social media engagement
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Social media marketing in 2020: Here are the numbers to know
In our latest free guide, we’re sharing the stats for U.S. social media network usage, perfect for planning your 2020 social media strategy.
Sarah Day Owen Wiskirchen
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What is content strategy and how does it work with branding?
So you have a solid brand. One with a strong visual identity, voice, values and target audience. But that’s just the beginning in the big picture of modern storytelling strategies! Building a strong brand can lay the foundation for a strong content strategy — but you need both to truly build and grow relationships with […]
Sarah Day Owen Wiskirchen
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Content planning roadmap: Learn how to align your goals and content strategy
A smart content strategy can be built onto your business strategies. In this free guide, Minerva Media Co. will guide you through examples, worksheets and a helpful checklist.
Sarah Day Owen Wiskirchen
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How to be a better writer: Sign up for our new guide!
Want to transform your brand’s storytelling with the help of an editor? In this totally free guide from Minerva Media Co.’s founder and longtime editor for national and local publications, learn: What are the components and structure of a good story? What type of stories resonate with businesses sharing stories Common mistakes editors catch even […]
Sarah Day Owen Wiskirchen
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So what is content strategy? A proven success in content marketing
A content marketing report shows that a documented content strategy is what can make a difference in your business.
Sarah Day Owen Wiskirchen
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How storytelling helps your business
Stories have the ability to connect people with your business or mission — the research shows it. Here are some storytelling prompts and ways to get started on your content strategy.
Sarah Day Owen Wiskirchen
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What is Minerva Media Company?
Today is the launch of Minerva Media Co., a different kind of local media company whose expertise is modern storytelling strategies.
Sarah Day Owen Wiskirchen