So you have a solid brand. One with a strong visual identity, voice, values and target audience. But that’s just the beginning in the big picture of modern storytelling strategies! Building a strong brand can lay the foundation for a strong content strategy — but you need both to truly build and grow relationships withContinue reading “What is content strategy and how does it work with branding?”
Want to transform your brand’s storytelling with the help of an editor? In this totally free guide from Minerva Media Co.’s founder and longtime editor for national and local publications, learn: What are the components and structure of a good story? What type of stories resonate with businesses sharing stories Common mistakes editors catch evenContinue reading “How to be a better writer: Sign up for our new guide!”
A content marketing report shows that a documented content strategy is what can make a difference in your business.
Today is the launch of Minerva Media Co., a different kind of local media company whose expertise is modern storytelling strategies.