What is content strategy and how does it work with branding?

So you have a solid brand. One with a strong visual identity, voice, values and target audience. But that’s just the beginning in the big picture of modern storytelling strategies! Building a strong brand can lay the foundation for a strong content strategy — but you need both to truly build and grow relationships with […]

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How to be a better writer: Sign up for our new guide!

Want to transform your brand’s storytelling with the help of an editor? In this totally free guide from Minerva Media Co.’s founder and longtime editor for national and local publications, learn: What are the components and structure of a good story? What type of stories resonate with businesses sharing stories Common mistakes editors catch even […]

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Amazon Alexa skills are open to brands. Here are some content marketing ideas for voice.

With the rise of voice virtual assistant, Alexa, and hardware Amazon Echo and Dot, you might be wondering what that means for your business. Earlier this year, Amazon opened up building skills to everyone — which means its the perfect time to start experimenting. First, let’s talk about what storytelling using Amazon Alexa is. It’s […]

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