Author Archives: Sarah Day Owen Wiskirchen

How to write a press release (link)

Check out my latest advice for BossBabe.com, how to pitch to the media in 7 steps. In the post, you’ll learn: How to tailor your pitch to the right reporter or editor How to find the best organization for your story When it’s time to outsource media relations How to get your story told again

What is content strategy and how does it work with branding?

So you have a solid brand. One with a strong visual identity, voice, values and target audience. But that’s just the beginning in the big picture of modern storytelling strategies! Building a strong brand can lay the foundation for a strong content strategy — but you need both to truly build and grow relationships withContinue reading “What is content strategy and how does it work with branding?”

How to be a better writer: Sign up for our new guide!

Want to transform your brand’s storytelling with the help of an editor? In this totally free guide from Minerva Media Co.’s founder and longtime editor for national and local publications, learn: What are the components and structure of a good story? What type of stories resonate with businesses sharing stories Common mistakes editors catch evenContinue reading “How to be a better writer: Sign up for our new guide!”

Amazon Alexa skills are open to brands. Here are some content marketing ideas for voice.

With the rise of voice virtual assistant, Alexa, and hardware Amazon Echo and Dot, you might be wondering what that means for your business. Earlier this year, Amazon opened up building skills to everyone — which means its the perfect time to start experimenting. First, let’s talk about what storytelling using Amazon Alexa is. It’sContinue reading “Amazon Alexa skills are open to brands. Here are some content marketing ideas for voice.”

How to create the best email newsletter for your small business

Hey y’all, Sarah Day Owen Wiskirchen here, founder of the newly launched Minerva Media Co.! For my first blog for businesses about content strategy, I wanted to start with my favorite platform. Nope, not Instagram. Email. I love email newsletters, and with the tools available now, it’s easy and free to start in just anContinue reading “How to create the best email newsletter for your small business”