Author: Sarah Day Owen Wiskirchen

• How to set goals with a vision board

  

  Want to make a vision board to help set your goals? Here’s how to get started.

  Sarah Day Owen Wiskirchen

  January 21, 2020

  creative workflows

  content strategy, goal setting, vision board, vision setting

• Holiday content ideas for your brand [free guide!]

  An easy and free guide to planning your holiday content through the New Year!

  Sarah Day Owen Wiskirchen

  December 4, 2019

  content marketing

  content marketing company, content planning, content strategy, content strategy consultant

• How to write a press release (link)

  Check out my latest advice for BossBabe.com, how to pitch to the media in 7 steps. In the post, you’ll learn: How to tailor your pitch to the right reporter or editor How to find the best organization for your story When it’s time to outsource media relations How to get your story told again

  Sarah Day Owen Wiskirchen

  November 15, 2019

  content marketing

  earned media, how to write a press release, media relations, pitching to the media, press release template

• What is content strategy and how does it work with branding?

  So you have a solid brand. One with a strong visual identity, voice, values and target audience. But that’s just the beginning in the big picture of modern storytelling strategies! Building a strong brand can lay the foundation for a strong content strategy — but you need both to truly build and grow relationships with […]

  Sarah Day Owen Wiskirchen

  September 27, 2019

  content marketing, seo, social media engagement

  branding, content marketing company, content planning, content strategy, content strategy consultant

• Content planning roadmap: Learn how to align your goals and content strategy

  A smart content strategy can be built onto your business strategies. In this free guide, Minerva Media Co. will guide you through examples, worksheets and a helpful checklist.

  Sarah Day Owen Wiskirchen

  August 23, 2019

  content marketing, social media engagement

  content marketing company, content planning, content roadmap, content strategy, content strategy consultant

• How to be a better writer: Sign up for our new guide!

  Want to transform your brand’s storytelling with the help of an editor? In this totally free guide from Minerva Media Co.’s founder and longtime editor for national and local publications, learn: What are the components and structure of a good story? What type of stories resonate with businesses sharing stories Common mistakes editors catch even […]

  Sarah Day Owen Wiskirchen

  July 22, 2019

  content marketing, seo, social media engagement

• Amazon Alexa skills are open to brands. Here are some content marketing ideas for voice.

  With the rise of voice virtual assistant, Alexa, and hardware Amazon Echo and Dot, you might be wondering what that means for your business. Earlier this year, Amazon opened up building skills to everyone — which means its the perfect time to start experimenting. First, let’s talk about what storytelling using Amazon Alexa is. It’s […]

  Sarah Day Owen Wiskirchen

  July 15, 2019

  content marketing

  alexa, Alexa voice skills, content strategy, modern storytelling strategies, storytelling, voice marketing

• So what is content strategy? A proven success in content marketing

  A content marketing report shows that a documented content strategy is what can make a difference in your business.

  Sarah Day Owen Wiskirchen

  May 9, 2019

  content marketing, seo, social media engagement

• How storytelling helps your business

  Stories have the ability to connect people with your business or mission — the research shows it. Here are some storytelling prompts and ways to get started on your content strategy.

  Sarah Day Owen Wiskirchen

  April 22, 2019

  content marketing, social media engagement

  small business strategies, social media, storytelling

• How to create the best email newsletter for your small business

  Hey y’all, Sarah Day Owen Wiskirchen here, founder of the newly launched Minerva Media Co.! For my first blog for businesses about content strategy, I wanted to start with my favorite platform. Nope, not Instagram. Email. I love email newsletters, and with the tools available now, it’s easy and free to start in just an […]

  Sarah Day Owen Wiskirchen

  April 8, 2019

  content marketing