I’m overhauling the brand and services to be more in line with what local businesses, innovators, marketers and nonprofit professionals need now.
Author Archives: Sarah Day Owen Wiskirchen
Get turnkey content strategies with our new course
Content strategy templates for content planning, storytelling tips and more
A new guide for communicating through a pandemic
If your business plan just went out the window after COVID-19 began affecting our communities, you’re not alone. One of the ways I want to serve you is to continue to produce resources that will help you get by and worry a little less about making sure your bases are covered. It’s with that in mind thatContinue reading “A new guide for communicating through a pandemic”
Social media marketing in 2020: Here are the numbers to know
In our latest free guide, we’re sharing the stats for U.S. social media network usage, perfect for planning your 2020 social media strategy.
How to set goals with a vision board
Want to make a vision board to help set your goals? Here’s how to get started.
Holiday content ideas for your brand [free guide!]
An easy and free guide to planning your holiday content through the New Year!
How to write a press release (link)
Check out my latest advice for BossBabe.com, how to pitch to the media in 7 steps. In the post, you’ll learn: How to tailor your pitch to the right reporter or editor How to find the best organization for your story When it’s time to outsource media relations How to get your story told again
What is content strategy and how does it work with branding?
So you have a solid brand. One with a strong visual identity, voice, values and target audience. But that’s just the beginning in the big picture of modern storytelling strategies! Building a strong brand can lay the foundation for a strong content strategy — but you need both to truly build and grow relationships withContinue reading “What is content strategy and how does it work with branding?”
Content planning roadmap: Learn how to align your goals and content strategy
A smart content strategy can be built onto your business strategies. In this free guide, Minerva Media Co. will guide you through examples, worksheets and a helpful checklist.
How to be a better writer: Sign up for our new guide!
Want to transform your brand’s storytelling with the help of an editor? In this totally free guide from Minerva Media Co.’s founder and longtime editor for national and local publications, learn: What are the components and structure of a good story? What type of stories resonate with businesses sharing stories Common mistakes editors catch evenContinue reading “How to be a better writer: Sign up for our new guide!”