Sarah Day Owen Wiskirchen

How to tell a story

In the newest free guide, Minerva Media Co. is sharing how to tell a great story, with the exact formula for three different story types.

The best newsletter tools for your small business

It’s no surprise I’m a fan of email newsletters — I started Raleigh Convergence as a free newsletter before expanding to a website; I’ve worked on local to national newsletter concepts in my career before my leap into entrepreneurship, too. Company newsletters, or brand newsletters, are powerful in their ability to connect consistently and buildContinue reading “The best newsletter tools for your small business”

Workshop: Voice + storytelling for startups!

I believe in small businesses. In startups. In local innovators. I feel lucky enough to be a part of this special, supportive, Raleigh community, and I believe when people bring their whole selves to the community’s metaphorical table, it makes a difference. That’s why I’m offering virtual workshops to share lessons and skills I’ve developedContinue reading “Workshop: Voice + storytelling for startups!”

Your enneagram and content creation hangups

What is your enneagram type and how does it play into your work life? I’m a big believer in the enneagram, and as I was thinking about creating a launch guide, I was really thinking about how different personalities might run into challenges. Here’s my guess, by type: ✨Type 1: Must have all the contentContinue reading “Your enneagram and content creation hangups”

The five pieces of content you need to launch

So you’re ready to launch your newest product or idea — what pieces of content do you really need out there to get started? In this free guide from Minerva Media Co., we’ll share exactly what you need in place pre-launch and how to make sure it’s optimized.

A new Minerva Media Co. look and direction

I’m overhauling the brand and services to be more in line with what local businesses, innovators, marketers and nonprofit professionals need now.

A new guide for communicating through a pandemic

If your business plan just went out the window after COVID-19 began affecting our communities, you’re not alone. One of the ways I want to serve you is to continue to produce resources that will help you get by and worry a little less about making sure your bases are covered. It’s with that in mind thatContinue reading “A new guide for communicating through a pandemic”