A new guide for communicating through a pandemic

If your business plan just went out the window after COVID-19 began affecting our communities, you’re not alone. One of the ways I want to serve you is to continue to produce resources that will help you get by and worry a little less about making sure your bases are covered.  It’s with that in mind thatContinue reading “A new guide for communicating through a pandemic”

How to write a press release (link)

Check out my latest advice for BossBabe.com, how to pitch to the media in 7 steps. In the post, you’ll learn: How to tailor your pitch to the right reporter or editor How to find the best organization for your story When it’s time to outsource media relations How to get your story told again

What is content strategy and how does it work with branding?

So you have a solid brand. One with a strong visual identity, voice, values and target audience. But that’s just the beginning in the big picture of modern storytelling strategies! Building a strong brand can lay the foundation for a strong content strategy — but you need both to truly build and grow relationships withContinue reading “What is content strategy and how does it work with branding?”

How to be a better writer: Sign up for our new guide!

Want to transform your brand’s storytelling with the help of an editor? In this totally free guide from Minerva Media Co.’s founder and longtime editor for national and local publications, learn: What are the components and structure of a good story? What type of stories resonate with businesses sharing stories Common mistakes editors catch evenContinue reading “How to be a better writer: Sign up for our new guide!”